Encumber elements in the store, such as columns and recesses, can be a great starting point for an interesting display. Here, the construction of the column, which we covered on three sides, brought many benefits. First of all, it is the only glowing column in the store, which is why it is so strongly distinguished. Attention, after entering the store is immediately directed at him. Secondly, we designed the graphics in such a way that car seats and strollers harmonize with it, but do not obscure important content or photos. The TROLLEYS PLATFORM fits perfectly in this space.
PLATFORMS AND ILLUMINATED GRAPHICS
Firstly we made column construction using illuminated frames, with interchangeable graphics. First of all, it is an ideal solution to regularly refresh product, lifestyle or branding photos. Expressive colors through the use of a special material for backlighting significantly distinguish the composition. We used a material here – more precisely a special fabric for backlighting – we know from experience that a print on foil is not able to reproduce the colors so well. Illuminated frames are a completely different exhibition than those where we place the printout on a PVC plate. This solution is successfully used by clothing stores, but in stores from the children’s industry it is still a novelty.
TROLLEY PLATFORM – space-saving installation AROUND the column
The column serves as a background for the matching display platforms. Through this, we can show both the 3-in-1 stroller and three more models of seats adapted to height. We used the front of the platform for a recess that will accommodate additional accessories. For this line of ecological upholstery, we thought with the client about wood on the countertop, which is associated with ecology. Implementation for the BRITAX ROMER brand.
We also made a similar construction in Żory. The difference is that the platform under the trolley can be freely moved. The rack presenting car seats is double-sided and can easily stand in the middle of the store. Countertops also in wood, recesses like here – with the possibility of storing smaller products and supplies.
We have already created this type of construction many times, for example for fairs or events. It is stable, can be transported as a whole and no complicated assembly is required. The appropriate height allows for presentation at a conference or fair in an easy and uncomplicated way.